Prof. MEHMET CİHAN YAVUZ

YAVUZ M. C., Cavusoglu M., Corbacı A.

Journal of Tourism Theory and Research , vol.5, no.2, pp.203-211, 2019 (Peer-Reviewed Journal)

3. Reinventing tourism cities: Examining technologies, applications, and city branding in leading smart cities

Journal of Global Business Insights , vol.3, no.1, pp.57-70, 2018 (Peer-Reviewed Journal) Sustainable Development

4. Storytelling in Destination Brand Communication: A Qualitative Analysis

YAVUZ M. C., SÜMBÜL M., ELPEZE ERGEÇ N., DERDİYOK İ. Ç.

International Interdisciplinary Business-Economics Advancement Journal , vol.1, no.2, pp.63-72, 2016 (Peer-Reviewed Journal)

5. Magarsos

KAVAK Eğitim, Kültür ve Sanat Dergisi , no.32, pp.21, 2015 (Non Peer-Reviewed Journal)

6. Your Brand Should Have an Idea

Marka Dergisi , no.2, pp.22-23, 2015 (Non Peer-Reviewed Journal)

7. Tepebağ Heritage awaits to be Used in Tourism

KAVAK Eğitim, Kültür ve Sanat Dergisi , no.31, pp.22-23, 2014 (Non Peer-Reviewed Journal)

8. Tourism Potential of Adana City and Its Image and Identity as a Tourism Brand

Güney Mimarlık Dergisi , no.12, pp.24, 2013 (Non Peer-Reviewed Journal)

9. A Brief History of Çukurova and a Capital: Anavarza

Yavuz M. C., Haseki M. İ.

KAVAK Eğitim, Kültür ve Sanat Dergisi , no.30, pp.20-21, 2013 (Non Peer-Reviewed Journal)

10. E-Marketing Applications in Hospitality Businesses: A Model Suggestion Based on E-Media Tools

ÇAĞ ÜNİVERSİTESİ SOSYAL BİLİMLER DERGİSİ , vol.9, no.2, pp.116-137, 2012 (Peer-Reviewed Journal)

11. The Impact of Festivals on City Promotion: A Comparative Study of Turkish and Swedish Festivals

Karabağ S. F., YAVUZ M. C., Berggren C.

TOURISM - An International Interdisciplinary Journal , vol.59, no.4, pp.447-164, 2011 (Scopus)

12. National tourism promotion and marketing methods of organization: proposal of a model for Turkey

CONNECTIST-ISTANBUL UNIVERSITY JOURNAL OF COMMUNICATION SCIENCES , no.36, pp.113-130, 2009 (ESCI)

13. A Natural Brand on the Way to Re-gain Meaning: Adana

Yavuz M. C., Girginer K. S.

AdanaLife Kent Kültürü ve Yaşam Dergisi , no.15, pp.72-75, 2009 (Non Peer-Reviewed Journal)

14. Health Tourism and Adana According to Archaeological Data

AdanaLife Kent Kültürü ve Yaşam Dergisi , no.14, pp.48-51, 2009 (Non Peer-Reviewed Journal)

15. New Product Development with Cooperative Marketing Strategy: The Case of Ceyhan Regional Tourism Destinations

Iktisat Isletme ve Finans , vol.23, no.272, pp.80-100, 2008 (Peer-Reviewed Journal)

16. Is Adana city a brand city?

Madran C., Yavuz M. C.

AdanaLife Kent Kültürü ve Yaşam Dergisi , no.12, pp.30-32, 2008 (Non Peer-Reviewed Journal)

17. The First-mover advantage in nanomarketing: A review on the Turkish nanotechnology market

Karabağ S. F., Yavuz M. C.

Savunma Bilimleri Dergisi , vol.7, no.1, pp.21-39, 2008 (TRDizin)

18. A Research on the Identification and Evaluation of the Corporate Objectives by the Target Audience in Public Relations

Çukurova Üniversitesi Sosyal Bilimler Dergisi , vol.15, no.2, pp.231-242, 2006 (TRDizin)

19. Consumer willingness to pay for organic sea bass in Turkey

Budak F., Budak D. B., Kacira O. O., Yavuz M. C.

ISRAELI JOURNAL OF AQUACULTURE-BAMIDGEH , vol.58, pp.116-123, 2006 (SCI-Expanded, Scopus) Sustainable Development

20. Expenditure-Based Market Segmentation: A Logit Analysis Application on Festival Visitors

Demirci Orel F., Yavuz M. C.

Çukurova Üniversitesi Sosyal Bilimler Dergisi , vol.15, no.1, pp.427-436, 2006 (TRDizin)

21. Turkish Consumers' Responses to Organically Farmed Seafood

BUDAK F., BOSTAN BUDAK D., Kacira O. O., YAVUZ M. C.

Journal of Applied Sciences , vol.5, no.7, pp.1192-1195, 2005 (Peer-Reviewed Journal)

22. THE EFFECT OF PRODUCTIVITY ACTIVITIES ON SOLUTION OF PROBLEMS FACED IN EXPORT MARKETING AND A SURVEY RESEARCH ON SMALL AND MEDIUM SIZED ENTERPRISES

Madran C., Yavuz M. C.

Pazarlama ve İletişim Kültürü Dergisi , vol.3, no.7, pp.4-16, 2004 (Non Peer-Reviewed Journal)

23. A Study on the Investigation of Recreational Services Supply Structure in Adana

Çabuk S., Yavuz M. C.

Pazarlama ve İletişim Kültürü Dergisi , vol.3, no.6, pp.4-10, 2003 (Non Peer-Reviewed Journal)

24. A Pilot Study for Determining Customer Potential in Recreational Tourism

Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi , vol.11, no.11, pp.61-76, 2003 (TRDizin)

Papers Presented at Peer-Reviewed Scientific Conferences 35

1. Ageing, AI, and Tourism Sustainability: Building Inclusive Smart Destinations

International British Congress on Interdisciplinary Scientific Research & Practices-IV, London, England, 19 - 21 September 2025, vol.1, no.1, pp.556-567, (Full Text)

2. Delphi in the Age of Ageing: Conceptual Reflections for Tourism Research

International British Congress on Interdisciplinary Scientific Research & Practices-IV, London, England, 19 - 21 September 2025, vol.1, no.1, pp.568-579, (Full Text)

3. Exploring Accessible and Inclusive Tourism Ideas in Global Cities: The London Case

Yavuz M. C., Karabag S. F.

SFAIS 2024 - Beyond Vision: Sustainable Futures in Action – Innovate to Sustain, Mersin, Turkey, 26 - 27 September 2024, pp.2, (Full Text)

4. Sustainable Gastronomic Destination for Seniors

SFAIS 2024 - Beyond Vision: Sustainable Futures in Action – Innovate to Sustain, Mersin, Turkey, 26 - 27 September 2024, pp.5-6, (Full Text)

5. Transforming the Economics of Ageing: Promoting Senior Employment and Age-Friendly Tourism in Global Markets

International Congress on Social Sciences, Economics, and Finance, Sarajevo, Bosnia And Herzegovina, 30 - 31 October 2024, vol.1, no.52493, pp.304-315, (Full Text)

6. Effective Use of Local Dances in Creating Destination Experience: The Case of Adana Ciftetellisi and International Orange Blossom Carnival

Yavuz M. C., Sümbül M.

The Global Conference on Business and Economics (GLOBE), İstanbul, Turkey, 30 September - 03 October 2019, pp.89, (Summary Text)

7. Destination Experience: Making the Tourism Cities 5-Star

Global Conference on Business and Economics (GLOBE), İstanbul, Turkey, 30 September - 03 October 2019, pp.60, (Summary Text)

8. Smart Destination: Tourism, Innovation, Entrepreneurship and Challenges

YAVUZ M. C., Karabağ S. F.

Futourism 2018, Mersin, Turkey, 27 - 29 September 2018, pp.733-737, (Full Text)

9. Stakeholder Salient Analysis for Sustainable City Tourism Development

The Second International Congress on Future of Tourism: Innovation, Entrepreneurship and Sustainability, Mersin, Turkey, 27 - 29 September 2018, vol.1, pp.876-882, (Full Text) Sustainable Development

10. Internal Marketing in Corporate Branding: Building Brand Commitment among City Stakeholders to Mobilize the City Brand

YAVUZ M. C., Karabağ S. F., Efe R.

8th International Interdisciplinary Business-Economics Advancement Conference, Fort Lauderdale - Florida, United States Of America, 18 - 23 November 2017, pp.16, (Summary Text)

11. Supporting Urban, Regional and National Development with Culture and Tourism Values: The Case of Hatay Province

Işıkgör H., Özbaykal C., Yavuz M. C.

3. Türkiye Turizm Şûrası, Ankara, Turkey, 1 - 03 November 2017, vol.1, pp.540-553, (Full Text)

12. Destination Branding in Industry 4.0

Yavuz M. C., Çobanoğlu C., Ongan S.

26th Nordic Symposium of Tourism and Hospitality Research, Falun, Sweden, 4 - 06 October 2017, pp.43-44, (Summary Text)

13. Developing City Brand Strategy from Corporate Branding View Point

YAVUZ M. C., Karabağ S. F., Efe R.

International Interdisciplinary Business-Economics Advancement Conference, United States Of America, 9 January - 14 April 2017, pp.113, (Summary Text)

14. Reinventing Tourism Cities: Examining Technologies, Applications and CityBranding in Leading Smart Cities

International Interdisciplinary Business-Economics Advancement Conference, Florida, United States Of America, 9 - 14 April 2017, pp.132, (Summary Text) Sustainable Development

15. Storytelling in Destination Brand Communication A Qualitative Analysis

Yavuz M. C., Sümbül M., Elpeze Ergeç N.

International Interdisciplinary Business-Economics Advancement Conference, Florida, United States Of America, 9 - 11 May 2016, pp.17-18, (Summary Text)

16. Destination Branding in Industry 4 0 Enhancing Brand Experience Systems by Using Digital Touch Points

6th International Interdisciplinary Business-Economics Advancement Conference, Miami, United States Of America, 9 - 13 May 2016, pp.16, (Summary Text)

17. Investigating Customer Experience in Medical Tourism A Managerial Approach

YAVUZ M. C., BUZCU Z.

6th INTERNATIONAL INTERDISCIPLINARYBUSINESS-ECONOMICS ADVANCEMENTCONFERENCE, Miami, United States Of America, 9 - 13 May 2016, pp.1-11, (Full Text)

18. A SWOT Analysis for Investigating Elderly Tourism Potential of Eastern Mediterranean Region in Turkey

Yavuz M. C., Ballı E., Buzcu Z., Oğuz S.

1st International Eastern Mediterranean Tourism Symposium, Gazimagusa, Cyprus (Kktc), 22 - 23 April 2016, pp.212, (Summary Text)

19. Development, Tourism, and Adana as a Brand of a Gastronomy Destination

Oğuz S., Ballı E., Yavuz M. C.

Uluslararası Gastronomi Turizmi Kongresi, İzmir, Turkey, 10 - 12 December 2015, pp.35, (Summary Text)

20. Brand Touch Point Management for Creating a Unique Brand-Customer Experience

YAVUZ M. C., BUZCU Z.

The International Interdisciplinary Business-Economics Advancement Conference (IIBA), Fort Lauderdale - Florida, United States Of America, 16 - 21 November 2015, pp.92, (Summary Text)

21. Destination Promotion via Destination Marketing Organization: A Proposal Collaborative Model Specific to Turkey

International Interdisciplinary Business-Economics Advancement Conference (IIBA), Florida, United States Of America, 28 April - 02 May 2015, pp.11, (Summary Text)

22. Storytelling in Tourism: Opportunities for the Marketing and Branding of Adana Destination

Haseki M. İ., Yavuz M. C.

International Interdisciplinary Business-Economics Advancement Conference (IIBA), İstanbul, Turkey, 16 - 19 July 2014, pp.557, (Summary Text)

23. Cooperative Marketing: A Case Study for an Health Tourism Destination in Turkey

European Marketing Conference, Munich, Germany, 1 - 03 June 2010, pp.71-78, (Full Text)

24. Identifying the Attitudes of Local People in Terms of Destination Management and Marketing: The Case of Adana

Yavuz M. C., Akgöl Y.

10. Ulusal Turizm Kongresi, Mersin, Turkey, 21 - 24 October 2009, pp.73-85, (Full Text) Sustainable Development

25. Investigating Citizens' Perceptions Towards Developing Tourism in the Context of City Marketing: The Case of Adana

Yavuz M. C., Akgöl Y.

14. Ulusal Pazarlama Kongresi, Yozgat, Turkey, 14 - 17 October 2009, pp.524-535, (Full Text)

26. The Impact of Festivals on the Promotion and Communication of a City: a Comparative Study of Turkish and Swedish Festivals

Karabağ S. F., YAVUZ M. C., Berggren C.

European Cities Marketing Annual Conference & General Assembly, Göteborg, Sweden, 17 - 20 June 2009, pp.161-179, (Full Text)

27. Cooperative Marketing in Sustainable Urban Development: A Study on the Cities of Mersin, Adana, Osmaniye, and Hatay

Mersin Sempozyumu, Mersin, Turkey, 19 - 22 November 2008, vol.1, pp.952-961, (Full Text) Sustainable Development

28. The Importance of City Branding: Opportunities and Challenges of Adana Brand Facing in a Globalizing World

Karabağ S. F., Yavuz M. C.

Küreselleşme Sürecinde Türkiye: Fırsatlar ve Sorunlar Sempozyumu, Mersin, Turkey, 12 - 14 November 2008, pp.229-239, (Full Text)

29. The Role of Fairs and Festivals in Urban Communication and Promotion: The Case of Adana

Küreselleşme Sürecinde Türkiye: Fırsatlar ve Sorunlar Sempozyumu, Mersin, Turkey, 12 - 14 November 2008, pp.240-251, (Full Text)

30. The Positioning and Importance of the Turkish Defense Industry in the International Defense Industry Market

Yavuz M. C., Altunok T.

SAVTEK2008 ? 4. Savunma Teknolojileri Kongresi, Ankara, Turkey, 26 - 27 June 2008, pp.637-645, (Full Text)

31. Identity Building Process in International Destination Branding

YAVUZ M. C., GİRGİNER K. S.

IV. Lisansüstü Turizm Öğrencileri Araştırma Kongresi, Antalya, Turkey, 23 - 27 April 2008, pp.929-932, (Summary Text)

32. Developing A Marketing Communication Strategy for A New Destination Brand: Ancient Cappodocia Comana

International Tourism Conference, Antalya, Turkey, 20 - 26 November 2006, pp.255-270, (Full Text)

33. Development of a Tourism Marketing Strategy for Ceyhan based on Archaeological, Cultural, and Natural Assets

YAVUZ M. C., GİRGİNER K. S.

1. Ceyhan Sempozyumu, Adana, Turkey, 29 March - 01 April 2006, pp.333-341, (Full Text)

34. Identifying Identity Components in International Destination Branding: A Pilot Study on the City of Adana

Madran C., Yavuz M. C.

10. Ulusal Pazarlama Kongresi, Gazimagusa, Cyprus (Kktc), 16 - 19 November 2005, pp.1-16, (Full Text)

35. History and Sustainable Development of Coastal Tourism in the City of Adana

International Congress on Coastal & Marine Tourism, İzmir, Turkey, 15 - 18 November 2005, pp.434-444, (Full Text) Sustainable Development

Books 20

1. REFRAMING SENIOR TOURISM DEMAND THROUGH HEALTHY AGEING

in: INTERNATIONAL COMPILATION OF RESEARCH AND STUDIES IN SOCIAL SCIENCES AND HUMANITIES, , Editor, Serüven Yayınevi, Ankara, pp.241-258, 2025

2. ALI CANIP YONTEM AS A SUPPORTER OF THE CULTURE, LANGUAGE AND EDUCATION OF THE MODERN REPUBLIC

in: CUMHURIYET’IN 100. YILINDA 100 TÜRK YAZAR, SAHİN,Elmas - DİLBER,Kadir Can, Editor, Akademisyen yayınevi, Ankara, pp.71-75, 2023

3. Introduction to Sports Business

in: About Sports Business, F. Pervin BİLİR,Nurşen ŞAHİN, Editor, AKADEMİSYEN YAYINEVİ, Ankara, pp.17-36, 2022

4. Hasan Kolcuoglu: The Master of Meter-Long Kebab

in: Supporters of Turkish Tourism-4: Gastronomy and Entertainment Operators, Nazmi Kozak,Metin Kozak, Editor, Detay yayınevi, Ankara, pp.47-58, 2020

5. Hasan Kolcuoğlu: Metrelik Kebabın Üstadı

in: Türk Turizmine Kanat Gerenler-4: Gastronomi ve Eğlence İşletmecileri, Nazmi Kozak, Metin Kozak, Editor, Detay Yayınevi, Ankara, pp.47-58, 2020

6. Smart Destination Branding: A 360-Degree View to the Sustainable Development of the City Through Tourism: Mersin Case

Detay Yayıncılık, Ankara, 2019 Sustainable Development

7. Concepts of Product, Brand and Branding

in: Smart Destination Branding: A 360-Degree View to the Sustainable Development of the City Through Tourism: Mersin Case, Mehmet Cihan YAVUZ, Editor, Detay Yayıncılık, Ankara, pp.7-24, 2019

8. SMART DESTINATION BRANDING: SUSTAINABILITY, LIVABILITY AND SMART CITY INFRASTRUCTURE

Yavuz M. C., Sümbül M.

in: Smart Destination Branding: A 360-Degree View to the Sustainable Development of the City Through Tourism: Mersin Case, Mehmet Cihan YAVUZ, Editor, Detay Yayıncılık, Ankara, pp.221-240, 2019

9. City, Tourism, Destination Branding

in: Smart Destination Branding: A 360-Degree View to the Sustainable Development of the City Through Tourism: Mersin Case, Mehmet Cihan YAVUZ, Editor, Detay Yayıncılık, Ankara, pp.25-43, 2019

10. A CASE OF A STAKEHOLDER BASED INITIAL IN DESTINATION BRANDING: MEP WORKSHOPS

in: Smart Destination Branding: A 360-Degree View to the Sustainable Development of the City Through Tourism: Mersin Case, Mehmet Cihan YAVUZ, Editor, Detay Yayıncılık, Ankara, pp.257-277, 2019

11. Destination Experience: Making the Tourism Cities 5-Star