Internal Marketing in Corporate Branding: Building Brand Commitment among City Stakeholders to Mobilize the City Brand

YAVUZ M. C., Karabağ S. F., Efe R.

8th International Interdisciplinary Business-Economics Advancement Conference, Fort Lauderdale - Florida, United States Of America, 18 - 23 November 2017, pp.16

  • Publication Type: Conference Paper / Summary Text
  • City: Fort Lauderdale - Florida
  • Country: United States Of America
  • Page Numbers: pp.16
  • Çukurova University Affiliated: Yes