The Impact of Festivals on the Promotion and Communication of a City: a Comparative Study of Turkish and Swedish Festivals

Karabağ S. F., YAVUZ M. C., Berggren C.

European Cities Marketing Annual Conference & General Assembly, Göteborg, Sweden, 17 - 20 June 2009, pp.161-179, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Göteborg
  • Country: Sweden
  • Page Numbers: pp.161-179
  • Çukurova University Affiliated: Yes