Storytelling in Tourism: Opportunities for the Marketing and Branding of Adana Destination


YAVUZ M. C.

International Interdisciplinary Business-Economics Advancement Conference (IIBA), İstanbul, Turkey, 16 - 19 July 2014, pp.557

  • Publication Type: Conference Paper / Summary Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.557
  • Çukurova University Affiliated: Yes