Brand Touch Point Management for Creating a Unique Brand-Customer Experience


YAVUZ M. C., BUZCU Z.

The International Interdisciplinary Business-Economics Advancement Conference (IIBA), Fort Lauderdale - Florida, United States Of America, 16 - 21 November 2015, pp.92

  • Publication Type: Conference Paper / Summary Text
  • City: Fort Lauderdale - Florida
  • Country: United States Of America
  • Page Numbers: pp.92
  • Çukurova University Affiliated: Yes