This study investigated consumers' motivations and perceptions of fish obtained from different production methods, namely wild or farmed. Data were collected from 526 consumers via face-to-face interviews in the seven regions of Turkey. A logistic regression model was designed for the consumers of different fish production methods. Results of the study demonstrate that consumers perceive wild and farmed fish differently. Furthermore, consumers have different perceptions of the following factors that also effect consumption: convenience, variety, origin, confidence, accessibility, freshness, and reliability.