Consumers' Perceived Differences between Wild and Farmed Fish: A Survey Study in Turkey

GÜNEY O. İ.

JOURNAL OF AQUATIC FOOD PRODUCT TECHNOLOGY, vol.28, no.2, pp.210-220, 2019 (SCI-Expanded) identifier identifier

  • Publication Type: Article / Article
  • Volume: 28 Issue: 2
  • Publication Date: 2019
  • Doi Number: 10.1080/10498850.2019.1572684
  • Journal Name: JOURNAL OF AQUATIC FOOD PRODUCT TECHNOLOGY
  • Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Scopus
  • Page Numbers: pp.210-220
  • Keywords: Fish consumption, consumer perception, wild fish, farmed fish, logit model, SEAFOOD PRODUCTS, CONSUMPTION, PREFERENCES, AQUACULTURE, QUALITY, EUROPEANS, INSIGHTS
  • Çukurova University Affiliated: No

Abstract

This study investigated consumers' motivations and perceptions of fish obtained from different production methods, namely wild or farmed. Data were collected from 526 consumers via face-to-face interviews in the seven regions of Turkey. A logistic regression model was designed for the consumers of different fish production methods. Results of the study demonstrate that consumers perceive wild and farmed fish differently. Furthermore, consumers have different perceptions of the following factors that also effect consumption: convenience, variety, origin, confidence, accessibility, freshness, and reliability.