Influencer Versus Celebrity Endorser Performance on Instagram


Zeren D. , Gökdağlı N.

in: Strategic Innovative Marketing and Tourism, Kavoura A.,Kefallonitis E.,Theodoridis, Editor, Springer, London/Berlin , Zürich, pp.695-704, 2020

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2020
  • Publisher: Springer, London/Berlin 
  • City: Zürich
  • Page Numbers: pp.695-704
  • Editors: Kavoura A.,Kefallonitis E.,Theodoridis, Editor