Zeren, D. And Gökdağlı, N. Influencer Versus Celebrity Endorser Performance on Instagram. 2020. In Strategic Innovative Marketing and Tourism , Springer, London/Berlin , Zürich, 695-704.

Zeren, D., & Gökdağlı, N., (2020). Influencer Versus Celebrity Endorser Performance on Instagram. Strategic Innovative Marketing and Tourism (pp.695-704), Zürich: Springer, London/Berlin .

Zeren, DENİZ, And Nilüfer Gökdağlı. "Influencer Versus Celebrity Endorser Performance on Instagram." In Strategic Innovative Marketing and Tourism , 695-704. Zürich: Springer, London/Berlin , 2020

Zeren, DENİZ And Gökdağlı, Nilüfer. "Influencer Versus Celebrity Endorser Performance on Instagram." Strategic Innovative Marketing and Tourism , Springer, London/Berlin , 2020, pp.695-704.

Zeren, D. And Gökdağlı, N. (2020) "Influencer Versus Celebrity Endorser Performance on Instagram", Strategic Innovative Marketing and Tourism . Zürich: Springer, London/Berlin .

@bookchapter{bookchapter, author ={DENİZ ZEREN And author ={Nilüfer Gökdağlı}, chaptertitle={Influencer Versus Celebrity Endorser Performance on Instagram}, booktitle={ Strategic Innovative Marketing and Tourism}, publisher={Springer, London/Berlin }, city={Zürich},year={2020} }