Concepts of Product, Brand and Branding


Yavuz M. C.

in: Smart Destination Branding: A 360-Degree View to the Sustainable Development of the City Through Tourism: Mersin Case, Mehmet Cihan YAVUZ, Editor, Detay Yayıncılık, Ankara, pp.7-24, 2019

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2019
  • Publisher: Detay Yayıncılık
  • City: Ankara
  • Page Numbers: pp.7-24
  • Editors: Mehmet Cihan YAVUZ, Editor