Yavuz, M. C. Concepts of Product, Brand and Branding. 2019. In Smart Destination Branding , Detay Yayıncılık, Ankara, 7-24.

Yavuz, M. C., (2019). Concepts of Product, Brand and Branding. Smart Destination Branding (pp.7-24), Ankara: Detay Yayıncılık.

Yavuz, MEHMET. "Concepts of Product, Brand and Branding." In Smart Destination Branding , 7-24. Ankara: Detay Yayıncılık, 2019

Yavuz, MEHMET C. . "Concepts of Product, Brand and Branding." Smart Destination Branding , Detay Yayıncılık, 2019, pp.7-24.

Yavuz, M. C. (2019) "Concepts of Product, Brand and Branding", Smart Destination Branding . Ankara: Detay Yayıncılık.

@bookchapter{bookchapter, author ={MEHMET CİHAN YAVUZ}, chaptertitle={Concepts of Product, Brand and Branding}, booktitle={ Smart Destination Branding}, publisher={Detay Yayıncılık}, city={Ankara},year={2019} }