Concepts of Product, Brand and Branding
in: Smart Destination Branding: A 360-Degree View to the Sustainable Development of the City Through Tourism: Mersin Case, Mehmet Cihan YAVUZ, Editor, Detay Yayıncılık, Ankara, pp.7-24, 2019
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2019
- Publisher: Detay Yayıncılık
- City: Ankara
- Page Numbers: pp.7-24
- Editors: Mehmet Cihan YAVUZ, Editor
- Çukurova University Affiliated: Yes