EFFECTS OF ADAPTIVE SELLING BEHAVIOR AND CUSTOMER ORIENTATION ON PERFORMANCE: AN EMPIRICAL ANALYSIS OF PHARMACEUTICAL SALESPEOPLE IN AN EMERGING MARKET


Kara A., TURAN M., ÇABUK S.

Annual Conference of the Academy-of-Marketing-Science (AMS), Maryland, United States Of America, 20 - 23 May 2009, pp.110 identifier

  • Publication Type: Conference Paper / Full Text
  • Volume:
  • City: Maryland
  • Country: United States Of America
  • Page Numbers: pp.110
  • Çukurova University Affiliated: Yes