New Product Development with Cooperative Marketing Strategy: The Case of Ceyhan Regional Tourism Destinations

Yavuz M. C.

Iktisat Isletme ve Finans, vol.23, no.272, pp.80-100, 2008 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 23 Issue: 272
  • Publication Date: 2008
  • Journal Name: Iktisat Isletme ve Finans
  • Journal Indexes: EconLit, Other Indexes
  • Page Numbers: pp.80-100
  • Çukurova University Affiliated: Yes