New Product Development with Cooperative Marketing Strategy: The Case of Ceyhan Regional Tourism Destinations


Yavuz M. C.

IKTISAT ISLETME VE FINANS, vol.23, no.272, pp.80-100, 2008 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 23 Issue: 272
  • Publication Date: 2008
  • Title of Journal : IKTISAT ISLETME VE FINANS
  • Page Numbers: pp.80-100