TOJRAS: The Online Journal of Recreation and Sport, vol.2, no.2, pp.1-6, 2013 (Refereed Journals of Other Institutions)
This study introduces “Aknehir Summer Sports Games” as a product of sports tourism and determines the requirement to consider these games, which are local sports organizations, within the concept of alternative sports tourism. This is a descriptive study. Screening and unstructured interview methods were used for data collection. Changes in the consumption demands of humans have recently led tourism sector to vary their products. After 1990s, it was observed that people want to spend their free time in a different way apart from sunbathing and swimming in the sea, which are called as classical tourism. The demand of tourists with high education and income level to explore different cultures and to participate in cultural and sportive activities required emergence and marketing of these kinds of products, which are called as alternative tourism. In addition to well-known sports tourism, which begin to gain prominence in tourism sector, planning local sports organizations called “alternative sports tourism”, which are conducted for recreative aims and presentation of these local sports organizations as a product will diversify sports tourism and strengthen its potential.