During the last five years important developments have occurred in strawberry culture in Turkey. Total strawberry production reached approximately 65 thousand tolls and before the year 2000 production will be at least 100 thousand tons. There are numerous suitable sites for production but the Mediterranean coastal areas have the greatest potential with their citrus climate and sandy soils. In this area, modern cultural methods such as summer and autumn plantings, fresh runners rooted in pots (FRRP), solarization, black plastic mulching, drip irrigation, fertigation, walk-in high tunnels, plastic and glass houses are currently being used. Therefore, harvesting of fresh strawberries starts in the second half of November and continues up to July. The yield per plant ranges from 500 to 1100 g. Mainly Californian cultivars are grown.