MODELING SOFT DRINK BUYERS' PREFERENCES FOR STIMULANT BEVERAGES: EMPIRICAL EVIDENCE FROM AN EMERGING MARKET

Dolekoglu C., Kara A., EREL G., DeSHIELDS O. W.

Annual Conference of the Academy-of-Marketing-Science (AMS), Maryland, United States Of America, 20 - 23 May 2009, pp.231 identifier

  • Publication Type: Conference Paper / Full Text
  • Volume:
  • City: Maryland
  • Country: United States Of America
  • Page Numbers: pp.231
  • Çukurova University Affiliated: Yes