Consumer Perception and Preferences of National Versus Store Brands in Dairy Products Some Empirical Results from Turkey

ÖZÇİÇEK DÖLEKOĞLU C., ALBAYRAK M., Kara A., Keskin G.

Journal of Euromarketing, vol.17, no.2, pp.109-125, 2007 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 17 Issue: 2
  • Publication Date: 2007
  • Journal Name: Journal of Euromarketing
  • Journal Indexes: Academic Search Premier, IBZ Online, ABI/INFORM, Business Source Elite, Business Source Premier, Hospitality & Tourism Complete, Sociological abstracts
  • Page Numbers: pp.109-125
  • Çukurova University Affiliated: No