Akademik Veri Yönetim Sistemi
Recent Advances in Social Sciences, Efe Recep,Koleva Irina,Öztürk Münir,Arabacı Ramiz, Editör, Cambridge Scholars Publishing, Newcastle, ss.452-468, 2019
Researchers and practitioners in all sectors agree that public relations provides a lot of theoretical information about customer satisfaction, trust, commitment and supportive behavior as a strategic element. In this context, in the field of sports management, relationship management practices are important strategic issues that are worth working on within the context of gaining consumer satisfaction, trust and supportive behavior, and maintaining commitment in sports centers. For this reason, this researchis designed to examine the effects of relationship development strategies in relation to the peoples in private sports centers on the trust, satisfaction, commitment and supportive behaviorof sports consumers. For this purpose, the research on private sports centers and their consumers will measure the dimensions of their relationship with the consumers of the private sports centers and will evaluate the consumers' attitudes to perceptions of public relations.