This study was carried out with a view to reveal differences of the specific phytochemical fruit quality properties of certain types of strawberry cultivars namely, Albion, Sweet Charlie (SC), Viva, Kristal, Kabarla, Elyana grown under environmental conditions of Adana region. As it is inferred from the result of this study, inner surface (L*) values varied between 6.73 (Albion) and 63.72 (Sweet Charlie); inner surface (a*) values varied between 22.02 (SC) and 33.57 (Kristal); inner surface (b*) values varied between 27.34 (Sweet Charlie) and 34.86 (Kristal); color intensity (Delta C*) values varied between (SC) 35.13 and 48.41 (Kristal); and inner surface (11) values varied between (Kristal) 46.08 and 51.55 (SC). On the other hand, outer surface (L*) values varied between 31.13 (Albion) and 42.13 (SC); outer surface (a*) values varied between 29.90 (Albion) and 37.25 (SC); outer surface (b*) values varied between 15.94 (Elyana) and 32.22 (Sweet Charlie); outer surface (Delta C*) values varied between 34.58 (Elyana) and 49.38 (Viva); and outer surface (h degrees) values varied between 25.65 (Elyana) and 40.85 (Viva). Furthermore, comparing fruit samples of strawberry cultivars by taking into account their flesh and external color properties, the differences were found statistically significant. Soluble solid (SS) content of strawberry cultivars, on the other hand, varied between % 7.50 (Elyana) and 13.83 (Albion); while potasium values ranged between 10.31 mg/kg (Albion) and 110.80 (SC), magnesium values varied between 6.9 mg/kg (Albion) and 8.87 mg/kg (Kristal); and calcium content varied between 8.32 mg/kg (Albion) and 13.94 mg/kg (Elyana). Citric acid content of strawberry cultivars varied between 0.57 g/100g (Sweet Charlie) and 0.96 g/100g (Kristal); whereas Sucrose content was between 0.94 g/100g (Sweet Charlie) and 1.89 g/100g (Albion); glucose content was between 1.52 g/100g (Kabarla) and 2.8 g/100g (Viva); and fructose content ranged between 1.77 g/100g (Kabarla) and 2.42 g/100g (Viva).