Analysis of consumer perceptions and preferences of store brands versus national brands: An exploratory study in an emerging market

Dolekoglu C., Albayrak M., Kara A., Keskin G.

Journal of Euromarketing, vol.17, no.2, pp.109-125, 2008 (Scopus) identifier

  • Publication Type: Article / Article
  • Volume: 17 Issue: 2
  • Publication Date: 2008
  • Doi Number: 10.1080/10496480802134787
  • Journal Name: Journal of Euromarketing
  • Journal Indexes: Scopus, Academic Search Premier, IBZ Online, ABI/INFORM, Business Source Elite, Business Source Premier, Hospitality & Tourism Complete, Sociological abstracts
  • Page Numbers: pp.109-125
  • Çukurova University Affiliated: No