Bulut O. D., Ağır H. B., Karaman S., Özden C.
APPLIED FRUIT SCIENCE, cilt.67, ss.1-8, 2025 (SCI-Expanded)
Özet
a2010 to 2021 by applying the constant market share (CMS) method to identify and measure the key factors influenc-
ing competitiveness over time. Türkiye’s market share in the European hazelnut market increased and the commodity
composition effect made the largest contribution, showing that h azelnut is the right export product for the target market.
However, some components, namely, the market share effect for 2010–2013 vs. 2014–2017, the commodity adaptation
effect for 2010–2013 vs. 2018–2021, and the market composition effect for 2014–2017 vs. 2018–2021, had the largest
negative impact on market share, indicating performance areas where Türkiye was not successful. Türkiye needs to under-
take a comprehensive review of its competitive strategies, with particular emphasis on product quality, to facilitate further
growth of its hazelnut exports within the European market.