Beklenti Teorisi (Prospect Theory)


İNAN H.

in: Pazarlama Teorileri, Yağcı M.İ., Çabuk S., Editor, Media Cat Kitapları, İstanbul, pp.283-295, 2014

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2014
  • Publisher: Media Cat Kitapları
  • City: İstanbul
  • Page Numbers: pp.283-295
  • Editors: Yağcı M.İ., Çabuk S., Editor
  • Çukurova University Affiliated: Yes