This study analyzes the adoption of innovations and best management practices among dairy farmers in the Eastern Mediterranean Region of Turkey. A stratified sample of 160 dairy farmers were interviewed and the extent to which farmers' socioeconomic characteristics and information-seeking behavior influenced their decision to adopt the predetermined innovations and best management practices were investigated. Results showed that the age of farmers, income level, in. vestment and owning improved breeds of animals positively influenced adoption. Among the information-seeking variables assessed, the use of the internet and contacts with extension personnel, private veterinarians and agricultural faculty members all influenced adoption levels.