Communication Management Quarterly, no.21, pp.141-158, 2011 (International Refereed University Journal)
Article / Article
Title of Journal :
Communication Management Quarterly
This article, grounded in the need for critical theory for a better comprehension
of the social world, engages with the concept of critical media literacy as
an example of a combination of distance and involvement. Critical theory, and more
particularly critical media literacy, is seen as a wordly matter that can play a significant
role in both theoretical and practical worlds. The article then focuses on the mediation of
public voices and the need for critical media literacy to deal with media participation.
Motivated by mediatic hopes, audiences, media scholars and media professionals can
appeal to critical media literacy to go beyond the barriers of conservatism, intolerance
and consumerism. At the same time, all three groups face many different restrictions that
impede upon the organisation of critical media literacy, and its focus on participation.
Keywords: critical theory, critical media literacy, participation, mediated public