Consumer Perceptions and Preferences of National Versus Store Brands in Dairy Products Some Empirical Results from Turkey 6 9 August Boston USA 2004

ÖZÇİÇEK DÖLEKOĞLU C., ALBAYRAK M., Kara A., Keskin G.

2004 AMA Summer Marketing Educators‘ Conference, Enhancing Knowledge Development in Marketing, 6 - 09 August 2004, vol.15, pp.275-276, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • Volume: 15
  • Page Numbers: pp.275-276
  • Çukurova University Affiliated: No