Sports Marketing and Social Media Strategies: A Literature Review and Research Agenda


Zeren D., Erkan İ., Acikgoz F.

in: Sport Marketing in a Global Environment: Strategic Perspectives, Ruth M. Crabtree,James J. Zhang, Editor, Rutledge Hill Press , Georgia, pp.1-23, 2022

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2022
  • Publisher: Rutledge Hill Press
  • City: Georgia
  • Page Numbers: pp.1-23
  • Editors: Ruth M. Crabtree,James J. Zhang, Editor
  • Çukurova University Affiliated: Yes