The Importance of City Branding: Opportunities and Challenges of Adana Brand Facing in a Globalizing World

Yavuz M. C.

Küreselleşme Sürecinde Türkiye: Fırsatlar ve Sorunlar Sempozyumu, Mersin, Turkey, 12 - 14 November 2008, pp.229-239, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: Mersin
• Country: Turkey
• Page Numbers: pp.229-239
• Çukurova University Affiliated: Yes