Developing Customer Segmentation Models for Digital Marketing Campaigns using Machine Learning

BALKAYA A., TÜZÜNKAN E., AYAZ K., AKÇAY Y., ABUT F., AKAY M. F., ...More

6th Intl. Mediterranean Science and Engineering Congress, Antalya, Turkey, 25 October 2021, pp.697-701, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: Antalya
• Country: Turkey
• Page Numbers: pp.697-701
• Çukurova University Affiliated: Yes