The influence of customized offers on purchase likelihood

ZEREN D., ÖZGÜR GÜLER E.

Far East Journal of Psychology and Business, vol.11, no.2, pp.3-14, 2013 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 11 Issue: 2
  • Publication Date: 2013
  • Journal Name: Far East Journal of Psychology and Business
  • Journal Indexes: Other Indexes
  • Page Numbers: pp.3-14
  • Çukurova University Affiliated: Yes