Akademik Veri Yönetim Sistemi
KSU TARIM VE DOGA DERGISI-KSU JOURNAL OF AGRICULTURE AND NATURE, cilt.23, sa.1, ss.221-229, 2020 (ESCI)
The main objective of this study was to examine the relationships between marketing costs, applications and scales of the carrot farms in Hatay province. The average carrot cultivation area, carrot yield, production costs, sales revenues, record-keeping rate, members of farmers' organization rate were 8.253 ha, 31366 kg/ha, 14911 US$, 28859 US$, %46.23, %14 in the all farms, respectively. Labor, transportation, storage and packaging costs in all farms were calculated as 0.0031625, 0.005085, 0.00138 and 0.0022625 US$, respectively. The average total marketing cost in all farms was determined as 0.001189 US$. The marketing costs for the first, second and third group farms were calculated as 0.0121, 0.0107 and 0.0135 US$, respectively. The research recommended that the farms should be subsidized so that they can increase production, improve their market share and decrease their input costs. Farmers should be organized under farmers' organization. Marketing channels should be created to ensure direct carrots deliveries to consumers resulting increase in revenues. Increasing the number and capacity of cold storage should be encouraged. Farmers should be subsidized to minimize their production expenses. The support to be provided by various stakeholders should involve branding and promotion in carrot production. Producers should be encouraged to process carrot as high value-added products.