Sheep production is one of the main agricultural activities for fanners in East Mediterranean region of Turkey. This research conducted to determine the socio-economic and communication behavior factors which are effective in adopting selected innovations and best management practices for sheep production. Face to face interview was conducted with 148 sheep farmers to collect data. More than half (51%) of the respondents were between 35-50 years of age. While 18% of respondents were illiterate, 61% had elementary school degree.