Assessing the Effects of Virtual Experience Authenticity on Consumer Responses A Preliminary Research on University Students


ÇABUK S. , DOĞAN SÜDAŞ H. , Kara A.

19th EBES Conference - Istanbul, İstanbul, Turkey, 26 - 28 May 2016, pp.26

  • Publication Type: Conference Paper / Summary Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.26