Identifying Identity Components in International Destination Branding: A Pilot Study on the City of Adana


Madran C., Yavuz M. C.

10. Ulusal Pazarlama Kongresi, Gazimagusa, Cyprus (Kktc), 16 - 19 November 2005, pp.1-16

  • Publication Type: Conference Paper / Full Text
  • City: Gazimagusa
  • Country: Cyprus (Kktc)
  • Page Numbers: pp.1-16
  • Çukurova University Affiliated: Yes