Spain is the second world almond producer and exporter, behind the USA. Per capita consumption is relatively high but it increased until early 90's and decreased by 25%, in quantitative terms, since then. In addition, almond consumption is moving from consumption at home to away from home, so that household almond purchases have decreased even more sharply. Nuts are considered in Spain as typical Christmas products and their consumption raises during that time of the year. While average nut consumption during the first eleven months accounts for 0.1 kg per capita, in December this figure is multiplied by three. Moreover, the proportion of households buying nuts is higher in December than in the rest of the year. Around 30% of total households buy nuts during the year and 50% in December.