Whose Voice Is Louder? Influencer and Celebrity Endorsement


Zeren D. , Kapukaya N.

Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, vol.14, no.3, pp.1038-1050, 2021 (National Refreed University Journal)

  • Publication Type: Article / Article
  • Volume: 14 Issue: 3
  • Publication Date: 2021
  • Doi Number: 10.25287/ohuiibf.815713
  • Title of Journal : Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
  • Page Numbers: pp.1038-1050