Research Information System
25th International Scientific- Experts Congress on Agriculture and Food Industry, İzmir, Turkey, 25 - 27 September 2014, vol.1, no.1, pp.37-40
The purpose of this study is to find out the current situation, marketing structure of sales unit engaged in sales of cut flower and to determine the marketing problems with the enterprises’ future trends and expectations. The main material of this study is the primary data obtained from the face to face interviews with 51 sales unit of cut flower. In this study, frequency and averages were used for socio-economic issues; Likert Scale was used for marketing problems. In the result of the study, it was found that the most important marketing problems are unregistered production (41.9%) and lack of demand (27.9%). For the development of the sector, encouraging the production policies and SME (small and medium size sales unit) supports should be increased and awareness of consumers should be raised in terms of demand.