MARKA MİRASININ SATIN ALMA NİYETİ, MARKA İMAJI, MARKAYA GÜVEN, MARKA SADAKATİ VE MÜŞTERİ TATMİNİ ÜZERİNE ETKİSİ


ZEREN D. , Kalkan A.

Business Management Studies: An International Journal, vol.7, no.5, pp.2891-2909, 2019 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 7 Issue: 5
  • Publication Date: 2019
  • Doi Number: 10.15295/bmij.v7i5.1365
  • Title of Journal : Business Management Studies: An International Journal
  • Page Numbers: pp.2891-2909