Analysis of the level and determinants of coffee consumption in Turkey: Case of Adana District


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Akdemir Ş.

4th International Sustainable Development Congress, Antalya, Turkey, 28 - 31 October 2022, pp.593-600

  • Publication Type: Conference Paper / Full Text
  • City: Antalya
  • Country: Turkey
  • Page Numbers: pp.593-600
  • Çukurova University Affiliated: Yes

Abstract

This study aims to analyze the level and determinants of coffee consumption in Turkey,

specifically in the province of Adana. The surveys were carried out in 2018 on a sample of 134

coffee consumers. The data collected on the characteristics of consumers were analyzed with

the Kruskal-Wallis and Mann-Whitney U tests. It emerges from the analysis of the results that

the average consumption of coffee is 18 heaps per month, ie 0,36 per day in the province of

Adana. This consumption is influenced by parameters such as: monthly income, the share of

the monthly budget allocated for the purchase and consumption of coffee, then the place and

time of consumption. In addition, despite the existence of tea and types of coffee from foreign

countries, Turkish coffee remains by far the most preferred by Adana consumers. However,

policies must be developed in order to maintain the position of Turkish coffee on the market

with a view to satisfying the needs of consumers.