The internationalization of emerging market business groups: an integrated literature review


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Yaprak A., KARADEMİR B.

INTERNATIONAL MARKETING REVIEW, vol.27, no.2, pp.245-262, 2010 (Journal Indexed in SSCI) identifier identifier

  • Publication Type: Article / Review
  • Volume: 27 Issue: 2
  • Publication Date: 2010
  • Doi Number: 10.1108/02651331011037548
  • Title of Journal : INTERNATIONAL MARKETING REVIEW
  • Page Numbers: pp.245-262

Abstract

Purpose - The purpose of this paper is to review the extant literature on the institutional, market-centered, and the resource-based perspectives on the internationalization of BGs in emerging markets; to suggest that business group affiliation is an important ingredient in the internationalization of emerging market MNCs; and to offer examples of internationalization from one emerging market, Turkey.