Developing Customer Segmentation Models for Digital Marketing Campaigns using Machine Learning


BALKAYA A., TÜZÜNKAN E., AYAZ K., AKÇAY Y., ABUT F. , AKAY M. F. , ...More

6th Intl. Mediterranean Science and Engineering Congress, Antalya, Turkey, 25 October 2021, pp.697-701

  • Publication Type: Conference Paper / Full Text
  • City: Antalya
  • Country: Turkey
  • Page Numbers: pp.697-701