Behavior and Perceptions of Consumers on Bagel Consumption and Consumption Areas: Adana-Ankara Province Example

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Akdemir Ş., Özçiçek Dölekoğlu C., Kuvvetli Y., Özçelik A., Veziroğlu P., Özer M. S., ...More

in: LAST TERM RESEARCHES IN TURKEY, şinasi akdemir, Editor, Lap Lambert Academic Pub, Düsseldorf, pp.53-60, 2018

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2018
  • Publisher: Lap Lambert Academic Pub
  • City: Düsseldorf
  • Page Numbers: pp.53-60
  • Editors: şinasi akdemir, Editor
  • Çukurova University Affiliated: Yes


Turkey has hosted many civilizations in history in terms of both location and

geography. It is rich in Ottoman and Turkish cuisine. Although bagel has been

accepted as a fast food item in recent years, the street food that has been on the table

for hundreds of years is one of the richest parts of the Turkish cuisine coming from the

Ottoman Empire. This research; traditional protecting differentiating its existence until

today, but also to determine snacks and fast food as a wide range of consumers

regarding the consumption with consumption wheel appealing to the audience

perception and behavior, in 2017, Turkey's two biggest metropolis (Adana and

Ankara), made by 643 people contains the results of the analysis of survey data.

Although bagel is sometimes referred to as a part of the street food culture, it has taken

its place in our lives as a popular culinary piece with the services offered in recent

years, and it will protect this place for many years. 42.5% of the respondents are female;

57.5% are male. While 5.4% of the participants do not consume any bagel, 36.2%

consume 2-3 times a week, which consumes bagels at the most morning meal (64.1%).

In the first place, preferences for purchasing are ovens (45.6%), and households are

preferred for consumption (32.2%). There are many kinds of pretzels, but most sesame

classical pretzels are preferred (58.8%). As a result pretzels in Turkey; income level,

occupation, age, etc. regardless of where it is seen as an important food product.

Keywords: Adana, Ankara, bagel consumption, consumer behaviors