Cooperative Marketing: A Case Study for an Health Tourism Destination in Turkey


Haseki M. İ., Yavuz M. C.

European Marketing Conference, Munich, Germany, 1 - 03 June 2010, pp.71-78

  • Publication Type: Conference Paper / Full Text
  • City: Munich
  • Country: Germany
  • Page Numbers: pp.71-78
  • Çukurova University Affiliated: Yes